OSA Magazine Logo

Workwear

Published: 01st Jun 2010 in OSA Magazine

Today, almost all companies must actively carry out customer acquisition. Only those who know how to market themselves and their services in optimal fashion are remembered by the customer. Whether these are bakers, bricklayers or sanitation experts, a neat appearance is no longer the only thing that counts. Additional prestige is to be gained by presenting staff dressed from head to foot in homogeneous occupational outfits that fit the corporate image - and therefore impart competence, quality and trust.

Clothing as a visiting card

An employee dressed in business clothes with an embroidered company logo and a name badge becomes a valuable image bearer. As a ‘clothed visiting card’ for his company, he ensures a high degree of recognition and increased awareness of the company he works for. The clothing itself becomes a trademark. Particularly in times of fully interchangeable products and services, this is a decisive competitive advantage.

Suitable occupational clothing not only makes a decisive contribution in effective presentation to the outside world, but a harmonising business outfit encourages team spirit and loyalty to the company. Employees who feel good in company clothing and wear it proudly are simply more motivated, perform better and impart a strong ‘We’ feeling. Collections that skillfully incorporate elements of current leisure fashion are particularly well liked. In contrast, garments that are unpractical or do not fit well are quickly put back in the clothes closet.

Professional prevention

The fact is that anyone investing in occupational clothing for employees proves a commitment to safety and preventative health protection. In many sectors intelligent special clothing that reliably protects the wearer and the working environment is in great demand. Each form of use, however, has its own protection criteria when it comes to laundering requirements. For warning clothing, visibility is of uppermost importance; for fire protection the flammability; for chemical protection, the ability to repel liquids is of prime importance. Only protective clothing that has been professionally maintained and repaired can meet tough mandatory safety criteria over a long period. CWS-boco, one of the internationally leading providers of washroom hygiene, occupational clothing and hired textile services, guarantees the durability and longevity of protective functions through professional laundering - whatever the kind of use.

High-tech protective clothing for every requirement

Innovative high-tech garments for all kinds of weather and task are much in demand. Ergonomic tailoring aids freedom of movement and guarantees optimum wearing comfort. The weather protection concept offered by CWS-boco defies wind and weather through breathable, water-resistant Gore-Tex® rain jackets. The services sector, particularly hotels and gastronomy, relies on the dirt-resistant Business Fashion collection from boco. And if things get hot, welders don themselves in certified heat and flame protection clothing made from Nomex, Proban or Secan. Complementary accessories complete the protective outfit, providing safety from head to foot. The CWS-boco programme ranges from stable helmets and protective goggles, foodstuff-certified one-way gloves and knee protectors through to heat and acid resistant clogs. Moreover, the use of robust fabrics such as quilted back sections helps avoid accidents and illness.

Hiring instead of buying

Given the high costs of the procurement and maintenance of the outfit, more and more operations are deciding not to purchase their occupational clothing, but to hire it. Suppliers of services, such as CWS-boco, offer a full professional service in this field - from pickup to laundering and quality control, through to the repair and replacement of the garments. This enormously reduces the storage, cleaning and administration costs for the individual customer. One of the largest international providers of qualified services and products for garment cleanliness, hygiene and freshness, CWS-boco has offices today in 17 European countries and also has been in possession of its own facilities in China since 2008.

Individual solutions that meet the highest requirements

CWS-boco is the only hire service provider to possess its own tailoring shop that manufactures occupational clothing exclusively for the boco brand. Another advantage is that the services are continually altered to meet operational requirements. If, for example, an employee leaves or his size changes, the clothing is changed accordingly - and at no cost. If desired, the clean occupational clothing can also be distributed directly via a wardrobe system so that employees always have fresh hygienic garments available. The highlight here is an integrated electronic chip with wearer-specific data that guarantees that every garment can be allocated to its owner; the garments to be washed are automatically collected and sorted.

CWS-boco certified in China

85 million garments are washed every year in the laundries that belong to boco. Resulting from the quality control procedures automatically carried out in each laundry, faulty garments are sent to the sewing or re-treatment shops and are replaced. A central warehouse containing 2.3 million garments ensures that replacements are always at hand. The CWS-boco laundry in Shanghai received the Hohensteiner Institute RAL 992 Certificate. This internationally recognised seal of quality confirms the high quality and environmental standards of this Chinese high-tech plant - and it promises to be perfectly made-to-order for local companies. 

Author Details:

ETSA is the acronym for the European Textile Services Association. It was founded in 1994 as a non-profit making association to represent and promote the textile rental services sector in Europe. 

http://www.etsa-europe.org

CWS-boco International is one of the leading service providers for textile services, washroom hygiene and mats. CWS and boco together provide complete solutions for all-round hygiene, freshness and cleanliness. CWS-boco International continues to set new standards Worldwide. 

http://www.cws-boco.com

Published: 01st Jun 2010 in OSA Magazine

Author


ETSA and cws-boco


 

ETSA is the acronym for the European Textile Services Association. It was founded in 1994 as a non-profit making association to represent and promote the textile rental services sector in Europe. 

www.etsa-europe.org

CWS-boco International is one of the leading service providers for textile services, washroom hygiene and mats. CWS and boco together provide complete solutions for all-round hygiene, freshness and cleanliness. CWS-boco International continues to set new standards Worldwide. 

www.cws-boco.com


ETSA and cws-boco

Website:
http://www.etsa-europe.org


http://www.etsa-europe.org

Contact Us Events List Terms and Conditions Privacy Policy Sitemap Maintenance